Nova york designs aim to capture a cultural convergence that makes for constant learning, selfless leadership, excellent teamwork, and high levels of performance on the world’s toughest stage.

Nova York stands for grit, hard work, perseverance in the face of adversity, and creative problem-solving, on the fly.

Our two primary Nova York designs link the culture of Villanova to the excitement of New York Basketball.

• If you know Villanova, you know the sculpture called ‘the oreo’, which is titled ‘awakenings’, to which we pay homage in our stacked design with the basketball as the ‘o’ in ‘York’.
• And of course, in our alternate Nova York design, we feature a wildcat—not only as a reference to Villanova, but because there are four wildcats in the starting lineup of the team that has brought championship-level basketball back to New York.
• This is a way of referencing the wider team, and the spirit of agility, tenacity, and adaptive pursuit of shared goals.
• Teamwork is the implicit message in both styles, and appears in some of the Nova York products. We will write more in our Salted Stories about why teamwork is so important.

The Nova york designs feature hats, shirts, and other custom goods, with the aim of evoking the magic of teamwork and adding flavor to your support of the Nova Knicks and of the quest for a championship after more than five decades.